About Us

Meet Laurie


Laurie Ford is Founder and CEO of Ford Revelations, Inc. where she partners with public and private development and homebuilding companies, investment entities and private land owners to produce some of the country's most notable and top-performing mixed use and planned community projects. With over 30 years' experience, she is a seasoned industry expert with in-depth knowledge of industry drivers and disruptors and an impressive and consistent track record.   A recognized expert in mixed-use development, she is a  frequent speaker, panelist and moderator for professional conferences. 

In addition to her eleven years of consulting experience, Ford served as SVP-Division Manager for Newland Real Estate Group overseeing assets in the mid-Atlantic region, including Washington DC, Virginia  and the Carolinas.  She also served as VP of Sales and Marketing for Weyerhaeuser Real Estate Company contributing to assets throughout the U.S., including Washington State, Oregon, Georgia and North Carolina.

Affiliations & Education

  • ULI Commercial/Retail (Silver) National Product Council
  • Women's Housing Leadership Group (WHLG)
  • NAHB
  • ICSC
  • University of Puget Sound, BBA
  • USMA, West Point 



Ford Revelations employs a unique and strategic approach that places an emphasis on identifying, acquiring and optimizing development strategies to produce best-in-class mixed-use, planned community and residential projects that consistently meet or exceed financial goals and out-perform competing projects in the marketplace. 

Trademark style is defined by:                          

  • Optimization:  Strategic assessment and mitigation of risks, while maximizing opportunities
  • Excellence:  Relentless commitment to achieving financial goals and market success
  • Relevance: Intensive focus on market changes, influencers, drivers and disruptors
  • Integrity:  Highly disciplined and collaborative approach breeding confidence and trust

Track Record


Ford Revelations, Inc. has an 11-year track record of providing strategic advice in the acquisition and development of mixed-use and master planned projects coast to coast.   In addition to Laurie Ford's consulting & advisory accomplishments, she has positively impacted high-performing, notable projects while employed in senior-level positions for public and private development entities. 

Notable Accomplishments:

  • Consistently met or exceeded business plan and financial goals year-over-year
  • Built collaborative and high-performing teams both internal and external with builders, developers, governmental entities, consultants and contractors.
  • Led efforts to envision and produce award-winning, best-in-class projects
  • Transformed projects in multiple markets to become #1-selling community in MSA year-over-year
  • Positioned assets to consistently out-perform competition
  • Transformed corporate community design and segmentation approaches
  • Introduced residual lot valuation and price participation practices to new markets 
  • Produced record-setting and industry leading projects featuring sustainable development and green-building practices